Investing in Memories: Why Experiences (Big and Small) Matter More Than Ever

April 15, 2025

Ever feel as though life’s a little whirl-around? The newest devices, must-have fashion, and larger, better things that promise happiness all constantly assault us. We labour for our money, and it’s easy to spend it on observable tactile objects. Have you considered what truly contributes to long-term happiness? Many Aussies are realising more and more that gathering events yield the best returns rather than hoarding objects. Investing in memories, via grand and small events alike, may be the best investment we can make in the fast-paced environment of today.

The Shifting Sands of Happiness: Why Does Stuff Not Stick?

Recall the brilliant new phone you had to have. Before it simply became your phone, the excitement most likely persisted a few weeks or maybe a month. This phenomenon is known among psychologists as “hedonic adaptation.” We quickly become used to new items, and the first buzz fades. Trendy clothes lose their appeal, the fresh car aroma fades, and the big-screen TV eventually blends in with the living room furniture.

Experience, on the other hand, behaves differently. Consider your most recent really fantastic vacation, a funny night out with friends, or learning a new talent. Those memories often fade with time. For what? Our identity incorporates events. They help us to define who we are, offer wonderful narratives to share (usually getting better with every retelling!), and usually entail interacting with others—a basic human need. Did you ever experience a weekend camping trip where everything went wrong, but you laughed until you started to cry? That’s a classic story for sure. Does the luxury watch hold any significance? Not particularly. Leaning on experiences feels almost natural in a nation like Australia, blessed with great natural beauty and a culture that values mateship and outdoor activity.

What Qualifies as an “Experience”? (Spoiler: It’s Not Just First Class for Europe!)

When we talk about “investing in experiences,” we often envision costly international adventures or exhilarating sports activities. Indeed, those expensive items can serve as remarkable memory builders. However, the beauty of experience-based happiness is its broad adaptability and accessibility independent of your income level or stage of life.

An “experience” can be as basic as planning a picnic and driving to your neighbourhood beach or park for the afternoon. It could be learning to bake sourdough, booking that pottery class you have been looking at, or planning a weekend road trip to investigate a nearby country town. Consider visiting a farmers’ market, trying a new restaurant in another suburb, preparing a meal with locally grown fresh food, or hosting a games night with friends instead of simply idly Browse your feeds separately in the same room. This extends to taking on a challenging bushwalk in one of our stunning national parks or simply spending an hour fully engaged in play with your children or dogs. Often creating shockingly strong memories, these little, more frequent events weave richness and joy into the fabric of our daily life.

The Joy is in the Journey: Anticipation and Reflection

One of the great benefits of experiences is that the enjoyment transcends the event itself. Long before it takes place, the excitement and happiness generated by the expectation—planning the road trip itinerary, looking forward to a concert, talking about a weekend getaway with a partner—builds. It offers something encouraging for you to concentrate on and look forward to.

Then there is the afterglow. Stories, pictures, and collective memories help us to relive events. This meditation lets us repeatedly enjoy the moment. How often do you find yourself grinning as you go back over pictures from a family celebration or an exciting trip? It is about conserving those emotions. This is where tangible reminders can truly enhance emotional experiences. Making a dedicated photo album or even choosing a favourite picture from a special trip to be framed wall art turns a fleeting digital image into a daily reminder of happiness, starts discussions, and preserves the warmth of that memory in your house. Unlike a gadget that goes out of style, a treasured memory on show just increases in value.

Stronger Bonds: Experiences as Relational Glue

Consider your nearest relationships. Are they based on your possessions or the things you two have done? Common experiences are strong bonds. Navigating a new city together, working on a home DIY project, commemorating events, or even just hosting a basic barbeque in the backyard builds shared memories and strengthens bonds in a way that material possessions seldom can.

Actively looking for shared activities, whether it’s trying a new sport as a family, starting a book club with friends, or scheduling committed time away with a partner, invests directly in the health of those relationships. Couples especially need to find ways to connect apart from daily activities. Investigating couples retreats in Australia can provide committed time to reconnect, communicate, and create new shared memories in a controlled environment, strengthening the long-term relationship. It’s about choosing “us time” above “me things.”

Investing in Your Future Self: Growth Through Doing

Experiences are investments in personal development, not only in fleeting enjoyment. Attempting novel activities challenges us beyond our comfort zones, imparts fresh skills, and increases confidence. Travelling broadens our horizons and increases empathy by exposing us to many cultures and viewpoints. Learning a new language, completing that difficult climb, or even negotiating a difficult social situation during an event helps one to develop resilience and flexibility.

Every event gives you a fresh layer that enhances your life narrative and makes you more richly interesting. You are building skills, viewpoints, and a closer awareness of yourself and the surroundings rather than merely collecting days. This personal development, unlike material wealth, is an irreplaceable benefit. It becomes naturally part of your future self.

Making it Happen: Practical Tips for Aussies Making Memories

Alright, so we are convinced: experiences outweigh things. But how can we make this change sensible in our hectic lives and occasionally limited budgets here down under?

  • Discover Your Backyard: Australia is quite large and varied! Having an adventure does not call for a passport. Plan weekends for driving distance exploration of coastal towns, national parks, wine areas, or eccentric country villages. For ideas, check the tourism page for your state or Tourism Australia.
  • Make Use of Those Long Weekends: Plan ahead for public holidays to maximise your time off for quick trips or local adventures without running up against valuable yearly leave.
  • Plan for fun using your budget: As with bills or savings, deliberately set aside some of your money, especially for experiences. Make memories your top priority, even if you have to make some sacrifices elsewhere.
  • Look for offers: Through several websites, local council programmes, or off-season travel, you can find savings on lodging, tours, and activities. Often the best experiences are free; consider hiking, beach days, park picnics, and free community events.
  • Value spontaneity (sometimes!): Although effective planning is important, occasionally the best memories result from unplanned choices. Have you ever bought a last-minute concert ticket and had a wonderful experience? I opted for an alternative route home and stumbled upon an unexpected treasure. Create some space for the unanticipated.
  • Incorporate experiences into your social interactions: Suggest a stroll along the coast rather than merely meeting for coffee. Suggest doing something together instead of gift-giving for birthdays.

The Takeaway: Choose Your Investment Wisely

Accumulating stuff can seem like the default route in a society yelling at us to buy more. However, the richness of our life, the strength of our relationships, and the stories we will share define our wealth—that which lasts. Investing in experiences—that once-in-a-lifetime trip or just a well-liked vacation—allows one to grow. Saturday afternoon, exploring your neighbourhood pays much more for happiness, growth, and connection than for the fleeting excitement of a new purchase.

So, the next time you’re thinking about a splurge, ask yourself: will the purchase create a lasting memory or just provide momentary delight? Make decisions carefully. Sort events. Your future self will thank you if surrounded by treasured memories instead of obsolete clutter.


Big or little, which one of your favourite events produced a lifelong memory? Share it in the comments below; let’s motivate one another!

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